Mickey Chesla – Director of Communications

Mickey is responsible for the communications strategy of IBT, including online communication – blog, site, social media, newsletters – presentations, branding, and messaging of IBT. Mickey has over 15 years of experience in advertising, marketing, branding, copywriting and entrepreneurship.  She headed the activity of Saatchi & Saatchi Israel for Procter & Gamble as Client Supervisor for 6 years, and ran her own literary agency and marketing consulting agency, Chesla Literature.