Mickey Chesla – Director of Communications

Mickey is responsible for the communications strategy of IBT, including online communication Рblog, site, social media, newsletters Рpresentations, branding, and messaging of IBT. Mickey has over 15 years of experience in advertising, marketing, branding, copywriting and entrepreneurship.  She headed the activity of Saatchi & Saatchi Israel for Procter & Gamble as Client Supervisor for 6 years, and ran her own literary agency and marketing consulting agency, Chesla Literature.